Academic Learning Compact
Consistent with its mission and guiding principles, Florida Gulf Coast University
is committed to academic excellence and continuous quality improvement, as supported
by a sound teaching-learning process. Within this process, students and instructors
share responsibility for learning that is a movement from the simple to the complex,
the concrete to the abstract, and the dependent to the independent. The Academic Learning
Compact (ALC) initiative supports the teaching-learning process by clearly identifying
expected core student learning outcomes in the areas of content/discipline knowledge
and skills, communication skills, and critical thinking skills; aligning curricula
with expectations; and using assessment to guide continuous improvement.
Content/Discipline Knowledge and Skills
Graduates will be able to:
- Discuss the nature of marketing systems and the role of marketing within an organization.
- Analyze how individual consumers and groups make buying decisions and the associated
marketing implications.
- Demonstrate the knowledge required to design market research studies, interpret results,
and make strategic recommendations.
Marketing content/discipline knowledge and skills are assessed at the college and
departmental levels through assignments such as papers, projects, and tests in courses
such as MAR 3023, MAR 3503, MAR 4613, and MAR 4841.
Additionally, all LCOB students must complete the business core with the following learning outcomes:
- Demonstrate knowledge of ethical frameworks in business.
- Demonstrate knowledge of global factors influencing business.
- Demonstrate knowledge of corporate social responsibility, including environmental
responsibility, frameworks.
- Understand main concepts & definitions in accounting, economics, finance, information
systems, management, marketing, & operations management.
- Demonstrate the integration of knowledge across disciplines.
These are assessed using assignments such as papers, projects, and tests in courses
such as BUL 3130 (or BUL 3320 or HFT 3670), GEB 4890, FIN 3403, MAR 3023, and other
undergraduate business courses.
Communication Skills
Graduates will be able to:
- Prepare effective written reports.
- Deliver effective oral presentations.
Communication skills are assessed at the college and departmental levels through assignments
such as papers, projects, and tests in courses such as MAR 3400 and MAR 4832.
Additionally, all LCOB students must complete the business core with the following learning outcomes:
- Prepare effective written reports.
- Deliver effective oral presentations.
These are assessed using assignments such as papers, projects, and tests in courses
such as FIN 3403, GEB 4890, MAR 3023 and other undergraduate business courses.
Critical Thinking Skills
Graduates will be able to:
- Identify marketing problems and formulate problem solving strategies.
Critical thinking skills are assessed at the college and departmental levels through
assignments such as papers, projects, and tests in courses such as MAR 4804.
Additionally, all LCOB students must complete the business core with the following learning outcomes:
- Solve business problems using analytical tools.
- Apply critical thinking skills to business problems.
Critical thinking skills are assessed by assignments such as papers, projects, and
tests in courses such as FIN 3403, GEB 4890, and other undergraduate business courses.
