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Minor in Marketing

Marketing (B.S.) majors are not eligible for a minor in Marketing.

Admission Requirements

  • Students must meet with a college advisor/student success counselor to declare a minor and review the course requirements.

Additional Graduation Requirements

  • A grade of C or higher is required in all courses for the minor.
  • A minimum of 12 credits of the minor must be completed at FGCU.
  • Students desiring certification of a minor and designation on their academic transcript must:
    • Note the minor on the Application for Graduation.
    • Contact a college advisor /student success counselor to certify completion of all course requirements for the declared minor as listed below.

Program Requirements

Required Courses in the Minor

Complete the following:
MAR 3023 Introduction to Marketing (3)
MAR 3503 Consumer Behavior (3)
MAR 4156 International Marketing (3)
MAR 4832 Product & Brand Management (3)

Complete two from the following:
MAR 3235 Social Media Marketing (3)
MAR 3400 Professional Selling (3)
MAR 4841 Services Marketing (3)
ADV 3008 Principles of Advertising (3)

Catalog Year: 2023-2024

Total Semester Hours Required: 18 Hours