Department of Marketing

We Help You Develop Your Own Brand

Flex your creativity and learn the strategies to master the marketplace 

Marketing is the action or business of promoting and selling products or services, including market research and advertising. A degree in marketing prepares students for careers in the field by developing their understanding of the social and economic forces at work in national and global markets.

Marketing careers attract creative, driven individuals. Though most marketing jobs are specialized, marketing typically draws on the ability to match perception of the market with achievable plans of action.

If you can manage multiple tasks, you may be suited for this major on your way to a career. Jobs can be demanding, but the field rewards merit and performance.

The marketing major focuses on enhancing the knowledge and skills that enable managers to develop and maintain successful relationships with consumers and organizational customers through the planning, implementation and control of marketing activities.

Our program also develops students’ understanding of the strategic implications of consumer behavior, product development and branding, promotion, pricing and distribution channels.

Lutgert Hall pond

Who We Are

Get acquainted with the whole team and our trusted community advisers.

Faculty/Staff DirectoryADVISORY BOARD
BGS students

What We Offer

Explore our degree programs deeper to find your true calling.

MARKETING (B.S.)Advertising MinorMARKETING Minorprofessional sales minor

Involvement Beyond the Classroom

Explore student and professional organizations for Marketing students

Lutgert News | MarketingSee All

Chelsea R. Ganey named BGS Chapter Honoree 2023

Chelsea R. Ganey named BGS Chapter Honoree 2023

April 27, 2023 / Lutgert News / Tags: 2023, Accounting, Advertising, Agribusiness, BGS, Beta Gamma Sigma, Economics, Finance, Graduate, Honoree, Information Systems & Operations Management, Management, Marketing, PGA Golf Management, Real Estate, Resort & Hospitality, Sales, Undergraduate

Chelsea is responsible for developing, communicating and executing on the strategic plan and growth of Moran Wealth Management. Prior to this role, she spent 8 years at the firm as a Senior Portfolio Manager responsible for the fixed income and several equity strategies. She serves on both the Executive Committee and Investment Committee at Moran Wealth Management. Chelsea earned her BS in Finance from Florida Gulf Coast University. She was awarded the CFA Charter from the CFA Institute in 2014, and is a member of the CFA Society of Naples where she currently serves on the board. In 2021, Chelsea co-founded Southwest Florida Women in Investment Management to support the development and advancement of women in the local finance community. In addition to her responsibilities at Moran Wealth Management, Chelsea sits on the Executive Council for the Department of Economics and Finance at Florida Gulf Coast University and is the President of the House Corporation for the Pi Mu Chapter of Chi Omega. Lastly, she is a member of CHIEF, a private organization for women executive leaders. Chelsea loves to read, travel, and spend quality time with her family. As a Midwest transplant, she lovingly cheers for the Chicago Bulls, Bears and Cubs.

Master of Business Administration
Master of Business Administration
Master of Business Administration

Master of Business Administration

FGCU 360 News | Marketing

Experience FGCU