Gina Tran Profile

• Ph.D. in Marketing, University of North Texas
• M.S. in Industrial-Technical Merchandising & Fabric Analytics, University of North Texas
• B.A. in Asian Studies, Rice University
• B.S. in Chemical Engineering, Rice University

Consumer behavior, social media marketing, e-commerce, and how technology impacts consumer behavior

Dr. Tran's primary research and teaching interests include social media marketing, e-commerce, and how technology impacts consumer behavior. She uses her research projects as examples of how research can be used by practitioners.

• MAR 3503 Consumer Behavior
• MAR 3023 Introduction to Marketing
• MAR 3235 Social Media Marketing

• Business Horizons
• International Journal of Information Management
• Journal of Advertising Research
• Journal of Marketing Communications
• Journal of Product & Brand Management
• Journal of Retailing and Consumer Services
• Management Research Review
• Psychology & Marketing

• Academy of Business Research
• Global Conference on Services and Retail Management
• American Marketing Association Winter Educators’ Conference
• Academy of Marketing Science Annual Conference
• American Marketing Association Summer Educators’ Conference

Dr. Tran's paper titled "The Impact of Microblog Postings and Emails on E-servicescape, Trust, Retail Patronage, and E-WOM" was awarded Most Innovative Research Paper from Elsevier 19th European Institute of Retailing and Services Studies Conference in Vienna, Austria.