UMC develops and implements integrated brand and marketing strategies designed to
advance the university’s image and meet the promotional goals of our internal clients.
Recent Strategic Initiatives
- The FGCU Effect brand campaign
- Redesign and launch of new FGCU website
- The Water School launch
- FGCU Admissions rebranding
- Marieb College rebranding
- College of Education rebranding
Marketing & Branding Services
We are strategists, writers, designers, photographers, videographers, media and public relations experts and digital communications specialists. Applying our expertise to your insights and needs, we collaborate on successful solutions.
Innovation Spotlight
Augmented reality (AR) was integrated with FGCU collateral to engage people at a deeper
level. Using the Zapper app, our readers can scan an icon that's part of a graphic, and see that graphic come
to life with video and custom messaging that tells the FGCU story.
- AR is embedded in the admissions material to bring FGCU to life.
- A life-sized promo for the AR experience is in the FGCU welcome center.
Our Work
